Knowing what Search Engine Optimisation is important. Knowing if the benefits of SEO is just as critical. A few questions that come up with our new clients are:
The answers to these questions is a truthfully yes, yes and yes!
It comes down to value. You can pay for advertising and appear in various locations online - social, pay per click pop ups and other paid marketing. Yes, it is an important part of your overall marketing strategy.
SEO however, you invest in it and the rest you get at no additional cost - free! SEO is the natural way to be presented in front of your potential clients.
It is harder to build trust and credibility when fully relying on paid marketing. People can see when a paid advert is presented to them.
Appearing naturally on Google's results pages is like a vote of confidence. Your website is being referred by Google and other search engines. Would you pick a paid ad over a recommendation?
Appearing at the top of SERPs (Search Engine Result Pages) directly impacts how much traffic you get to your website.
In summary, investing in SEO, your website and pages will get:
It is very much worth investing in SEO. How to boost SEO, we discuss in "How Does SEO Work?".
Drive SEO can assist you with your SEO. Lets have a chat and we can start to drive your business forward.
In a previous post we discussed what SEO is. If you haven't read it, please view a simple explanation of what SEO is it here.
