Most likely you have heard about it or know of it. Possibly, you are getting constant emails about it from hundreds of SEO agencies or freelancers - "We'll get you to number one!".

Before you weight up if it’s worth it or not, it is important to know what SEO actually is.

Here we will go through a nice and easy way to understand SEO, with a few cool-to-know bits.

SEO, put simply

SEO or Search Engine Optimisation is the method of increasing a website or web page's visibility in Search Engines (Google, Bing, Yahoo etc...).

The main way of being more visible is for a website to be on the first page (the first result is the prize) of a Search Engine Results Page or SERP for short.

There are many benefits that come from this which we explore here: "The Benefits of SEO".

In summary:

• SEO is the process of making more people see your website or webpage
• Search Engines like Google and Bing is where you want your website to be seen
• You want your website to be at the top of the first results page

We keep things simple here, so that is pretty much it. For more in-depth reading about what SEO is, check out Moz's explanation.

Method to this Madness

Here is some cool-to-know information.

Way back in 1998, Google created PageRank. PageRank is Google's way on how to calculate where a website will appear on the SERP.

It is a set of rules laid out by Google. If met, a website will appear higher on Google's SERP. Each Search Engine has a similar set of rules.

PageRank has evolved, changed and been refined. Now it is the cornerstone of how we do SEO today.

We Can Help with Your SEO

If SEO is something you want to invest in for your website. We at Drive SEO can drive your business forward - Please reach out.